nowa

This brand is for everyone who loves circularity and sparkling jewellery. The subtle chains and bracelets from NoWa ("No Waste") are beautiful in multiple ways. For the jewellery, founders Joyce and Josette exclusively work with recycled gold and silver that’s extracted from old, discarded mobile phones. Yes, you read that right: one can extract 1 gram of gold from 40 mobile phones. Their partner, Closing The Loop, saves the discarded mobile phones from e-waste dumps in Africa. And we’re not talking about small numbers here. According to the ladies, this form of e-waste is growing three times faster than any other 'solid' waste streams, while containing around 55 billion dollars of unused raw materials: old electronic devices contain about 7% of all the gold in the world! The ‘usual' mining of gold is often harmful to the environment and is performed under poor working conditions. But by ‘urban mining’ more than a third of the world's demand for gold could be met. No time to waste, you shop here!