"How could fashion be vegan or not?" This might be something you’re wondering when you read the title of this blog. When you think about veganism, probably the first thing that pops into your head is eating plant-based. And while you would already make a lot of (furry) friends by just doing that, veganism means much more. Vegans do not use any products of animal origin. This means: no leather shoes, nor anything made of wool, silk, fur or down. So why not? And what does a vegan wear instead?
The sources that were used to write this article can be found at the bottom of this page.
Vegan fashion simply means: clothing, shoes, bags and other accessories that were made without using and harming animals. To be more specific: fashion items that do not contain any animal materials and for which no animal by-products were used during the entire production process.
The fashion items in your own wardrobe might be made with animal materials such as wool, leather, suede, fur, down, felt, silk, or dye and glued with materials of animal origin. So what remains if you'd want to go for a vegan closet? Seems like it wouldn’t be much, right? Boring stuff?
Good news: it's anything but. You can be just as stylish wearing vegan & fair garments and slow fashion as you would be wearing mainstream, 'regular' or even fast fashion. In fact, it would be hard to tell the two kinds apart most of the time. But that (often invisible) difference can mean the world, both for the lives of the animals and for the environment.
Although a person is often vegan for ethical reasons like compassion for animals, a vegan lifestyle has many more positive effects. For your fellow people, the environment and even your own health. You can read more about this in What is veganism and why go vegan?.
Apart from the environmental impact, the clothing industry brings a lot of animal suffering with it. Most of this suffering is hidden and the consumer rarely hears about, thinks about or sees it. That is by design.
In short: many of the conventional materials that our clothing is made from come from animals which are kept locked up, are being tortured and exploited throughout their short lifespans, and are eventually prematurely killed. Not just for clothing (think of furs such as wool), but also for cosmetics (animal testing) and food (extracting animal bodily fluids like milk), for instance. The killing of all animals in the industry inevitably occurs as soon as an animal is no longer profitable, or earlier for its skin (e.g. leather or fur), its flesh, muscle mass and fat (served as meat), or other animal substances (such as silk) and body parts.
These gigantic industries are focused solely on profit and that comes at the expense of animal rights and their lives. Amazingly enough, few people think it's okay how and on what scale animals are being abused in this industry. But the problem is: we often do not know what precedes the products that we consume, because it all takes place behind closed doors.
While writing this piece, an article appeared in a Dutch newspaper, Trouw, with a very striking phrase: "That we let animals suffer in this way is an uncomfortable fact which we can push away as long as it all takes place in obscurity. But if you see it, that wordless pain, everything changes. " Or as Paul McCartney once put it: "If slaughterhouses had glass walls, everyone would be vegetarian."
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Another important reason for veganizing your wardrobe might be the environment. The production of all those fabrics for clothing manufacturing puts a massive stress on Earth – but did you know that the materials that are considered regular clothing materials, like wool, silk and leather, are also some of the most polluting fabrics?
Feeling a bit overwhelmed? We understand, but... you don't have to be. Next, we'll give you a breakdown of all the fabrics you would want to avoid if you’re on the road to being more environmentally conscious and concerned with animal rights, or if you want to generate a smaller carbon footprint in general. We'll give you a whole bunch of alternatives that are kinder, both ethically and environmentally.
But whatever you do, please never underestimate how much impact you can have on the world. And just because you can’t change everything in the world, doesn’t mean you shouldn’t do a thing. One of our favourite quotes:
Wise words by Colleen Patrick-Goudreau. She says: “At least do what you’re able and willing to do. But to not do anything at all, just because you think you have to do everything, makes absolutely no sense. It’s the ultimate example of self-sabotage.” (Read more about that in our mission.)
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Wool consists of the hair of animals such as merino sheep, angora rabbits, cashmere or angora goats. It can appear on clothing labels as wool, merino, cashmere, mohair or felt. The conditions under which these animals are bred, kept, plucked and shaved are often very poor and, as mentioned above, these materials are also a particularly eco-unfriendly product.
Unfortunately, the vast majority of the sheep wool that we use here in the Netherlands, but also a lot of other European countries, comes from parts of the world where mulesing is still common practice. These sheep are specially bred with wrinkled skin that has many folds, meaning: more wool per animal, and therefore more profit. But as a result, a lot of urine and faeces remains in the animals’ skin folds, where flies easily lay their eggs in. When the larvae of these flies come out, they start eating the sheep: this is extremely painful and eventually becomes fatal for the sheep. To prevent this, the breeders cut pieces of skin and meat away from the sheep's tail and hind legs - often without the use of anesthesia.
We wrote this extensive article about wool, which answers questions such as:
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Leather is really nothing but fur without hair: it is the skin of, for example, cows, calves, horses, lambs, goats or pigs. There is a European import ban on dog and cat fur, but no ban on importing dog leather: this may therefore also be sold in Europe. It’s unknown in which products this material is processed, as the brands do not have to state from which animal the leather is made.
Maybe fur is something you could never wear – but as said earlier: leather is basically fur but with the animal hairs removed. Don't think there's no animal cruelty happening in other animal skin 'producing' industries. Not only does the animal obviously has to die to get its skin processed into leather: that skin is often industrially mass-processed by an industry that solely focuses on profit, resulting in a life not worth living for many of these animals that are being kept there. In contrast to what is often assumed, leather is not only a by-product of the meat industry. Every year more than a billion animals are killed for their skin alone by the leather industry.
In addition, leather is treated with all kinds of toxic chemicals such as cyanide, coal tar and chromium to prevent skin decomposition, for a better color and for better usability. Without this 'tanning' the animal skin would soon decay. Hence, large amounts of toxic waste material are poisoning and polluting not only our planet, but also all the people that have to work in these unhealthy circumstances.
We have also written an extensive article on the realities of the leather industry, delving into things like:
Luckily, there are many innovations happening right now, eventually making animal leather production obsolete. Check out these 6+ vegan and sustainable alternatives to leather.
Fur is made from the skin of minks, rabbits, foxes, dogs, seals, raccoons, cats, coyotes, chinchillas and many other living beings. On fur farms, they live under terrible conditions and in very small cages, which often cause these curious and intelligent wild animals to be driven into insanity. They eventually start acting out in different ways like fighting, self-mutilation and cannibalism. Note that humans are not different here, we have been known to display similar behaviours in similar situations. Where minks are usually gassed, foxes and raccoons are often killed by an electric rod - a process so appalling that we're not keen on writing that in this article. What's even worse: the electrocution does not always work well, which means that the animals are skinned alive.
Unfortunately, the global demand for fur has risen sharply in recent years and its price has fallen. Real fur is often difficult to distinguish from high-quality fake fur, which means that a lot of real fur has been able to sneak into collars and hoods of coats.
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Feathers are plucked from the skins of geese and ducks, but also from chickens and pheasants. Down is often used as insulation material in coats, sleeping bags or comforters, where other (exotic) feathers often have a decorative function. Often the exact origin of the feathers cannot be traced.
The plucking can take place after the geese and ducks have been slaughtered for their meat, so these materials are seen as a by-product – although this indirectly supports the foie gras and egg industries.
However, it is more lucrative for them to pluck these animals while they’re still alive. Geese for example can be plucked up to four to five times during their lifetime - when moulting and their feathers are loose, for example. But the industry often doesn’t wait for that moment to arrive, as not all animals in a herd are in the same stage of moulting. In some animals, the feathers will not be sufficiently loose. This leads to pieces of skin being torn off along with the feather, at considerable pain and stress for the animals.
Silk comes from a substance that is secreted by the silkworm, the larva of a butterfly species. The caterpillar produces this fabric to be able to weave a cocoon with silk threads in which it can transform into a moth. But to be able to use these fibers industrially, the caterpillars are usually cooked alive, in order to make sure that the animal dies, leaving the cocoon intact.
An enormous amount of caterpillars are needed to make a silk garment. More than 600 cocoons are used for a silk blouse and large amounts of water are used during production. It is cruel as well as inefficient, not to mention a resource-costly process. Once again the environment pays a toll. There is a way to retrieve the silk while keeping the caterpillars alive – but in that case the animals are so inbred, that they are incapable of living, flying and eating normally, so it is still a far cry from freedom.
The shine that silk is known for, is not because of the caterpillars, but because of the weaving technique. A textile made with the same technique (where yarns are woven closely together), is called satin. No need for any animal-based resource here too.
We wrote this extensive article about silk and why ahimsa or peace silk isn't the solution either.
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It's not just wool and felt, leather and suede, fur, silk, feathers and down that can be found in fashion items. Did you know that even shoes made of synthetic materials, cotton t-shirts and your make-up bag could contain all kinds of animal additives? We'll list a few of the most common ones.
Shoes and handbags are often made with glue that contains animal ingredients. That glue usually contains parts of bone, skin or milk protein casein.
Some textile clothing dyes contain animal materials, such as blood from crushed lice, bones and snails. The most common ink is also not water-based, but based on plastisol: a very environmentally unfriendly product.
The screenprinting used to print T-shirts usually contains gelatin. This substance comes from the slaughter waste such as bones, skin and cartilage from, for example, cows and pigs.
These materials are sometimes used for the production of buttons, jewellery and combs. Mother of pearl comes from the shells of mussels, which can be killed for this material or die during the breeding process. Horn is the hard material of horns, hooves and beaks that mainly consist of keratin-rich dead cells.
Even 'cruelty-free' makeup and other personal care products regularly contain beeswax or honey gained from a beehive, carmine (from crushed lice), collagen (for example from fish), elastin (from cows for instance), keratin (from hairs, hooves, beaks and bones), lanolin (wool fat from sheep), glycerin (usually animal fat, but can also be of vegetable or synthetic origin) and much more.
We also wrote about 25 commonly used animal derived ingredients in cosmetics and why you should avoid honey & beeswax.
Makeup brushes usually contain animal hairs, including mink and martens, squirrels, goats and even ponies. The hairs of the two latter are byproducts of the goat and horse meat industry. False eyelashes that are not synthetic are also made from silk or mink fur.
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Luckily, nowadays there are plenty of beautiful vegan textiles and other materials that can be made without exploiting animals and have a smaller carbon footprint.
Hemp, organic linen, recycled and organic cotton, recycled polyester and nylon, Lyocell/Tencel nd EcoVero more sustainably made from wood pulp, bamboo, and even biodegradable bioplastic (made from sugar cane, for example) are good options if you’re looking for stylish and environmentally-friendly vegan and fair clothing.
There is wool-free knitwear available, a well as flowy silk-like and plant-based fabrics, synthetic felt, artificial feathers and plant-based down. There are vegan, cruelty-free and chemical-free options available for all kinds of cosmetics and beauty products, makeup and care products. And makeup brushes and false eyelashes can also be found in high-quality synthetic variants. Totally cruelty-free.
Nowadays, you can find the most beautiful faux leather and high-quality imitation suede bags, shoes, belts, wallets and other accessories. We hear you thinking: isn’t synthetic leather just second-class fake leather that looks cheap? We understand your scepticism as imitation leather and suede are often made from new plastic and not much better for the environment than their animal-based counterparts. But the materials we’re talking about are not the same as the ones you have been introduced to for years.
Every day the most luxurious, sustainable and innovative plant-based leather types are added: made from pineapple fibers (Piñatex), apple peels and mushrooms, cork, washable paper, recycled or natural rubber, recycled polyester and many more materials which are currently being developed and have yet to come to market. Or might do so tomorrow 😉
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To be clear: all newly produced clothing materials and other fashion items have a certain footprint. Simply because all processing has an impact on the environment. For example, even if a garment is produced in a environmentally-friendly manner, it can still contribute to the plastic soup via the micro-fibers that the textile sheds while being washed. Another material may need a lot of pesticides in the cultivation. But all of these options are better than what we are working with right now, and that’s progress.
That's why we say: the less you buy, the better. But if you shop vegan and fair, then at least you know that you aren’t unintentionally contributing to unnecessary human or animal suffering. These days, you can easily choose for ethics without having to compromise on your aesthetics.
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Well, here 😁 Welcome to the largest online vegan department store in Europe, where you can choose from thousands of products from hundreds of different brands and sellers.
We offer a beautiful vegan women’s and men’s collection including fashion, bags, shoes, and all kinds of accessories in our sustainable range. You'll also find cruelty-free cosmetics and vegan beauty products like makeup, skincare and personal care products, and hair care products.
What gets you to feel really good in your own skin and clothes, is making conscious purchases that haven’t contributed to exploitation and other unnecessary misery in the world. That’s why we only offer vegan products at our online department store, produced as environmentally-friendly as possible and fair, with well-paid workers in safe working conditions. In short: fair fashion in every respect. Each item in this store carries one or more labels that you can use to select or filter items with, according to the criteria that matter most to you.
Find out more about who we are, why veganism is so important to us, and why we founded this department store.
Have fun shopping!
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Dutch groetjes from Kim and the team