be kind

Quirky, optimistic and sustainable – that’s the perfect way to summarise adult and children’s clothing brand Be Kind, according to its founders Dorien and Hendrine. Through her many years of work at the Fair Wear Foundation, Hendrine learned a lot about the harsh working conditions in production countries. Determined that this could be done differently, their credo “Every step helps, no seed is too small” grew into a stylish, low-waste and timeless collection, designed in the Netherlands and fairly made in a Portuguese family business.

From deadstock, recycled cotton and PET, complemented with organic cotton and linen, the makers of Be Kind create beautiful ethical knitwear, jogging suits and flared leggings in soft earth tones and pastels – for everyone and all ages!