We work on expanding and improving our online vegan & fair department store with immense daily effort. We have a clear vision and wish for the world, and are therefore on a mission to make compassion and sustainability the new normal. We’re well on our way, but far from finished.
A carefully curated collection: 14 criteria
Each new seller that joins our platform is selected with great care and needs to answer a set of critical questions. That way, we can ensure that all items in our department store are vegan and fair chain. And as sustainable as possible.
From fall 2019, we’ll start labeling our products in an entirely new way and we’ll be adding brand statements to each product. This way, you can select the specific criteria that are most important to you (and filter products by those criteria).
Soon, you’ll be able to filter all items in our department store by the following labels:
3/2/1 star vegan. Respectively: items from a 100% vegan company / from a non-vegan (or not entirely vegan) company that offers a vegan collection / product that’s highly likely vegan, based on the ingredient declaration and/or statement
Fair (fair compensation throughout the entire chain, and both physically and socially safe working conditions)
Social (the company gives back to society and is a social enterprise, supporting the local population and/or valuable projects
Local (European sourcing and production)
Sustainable use of raw materials (for example: low water consumption, efficient use of natural resources, zero or fewer chemicals used during cultivation and production processes)
More sustainable factory (green energy and energy saving, low water consumption or even closed-loop systems)
More sustainable packaging (less and recycled material, plastic free, no disposable packaging and/or climate neutral)
More sustainable transport (delivered electrically or by bicycle, or even completely climate neutral)
Zero waste / waste reduction (referring to the use of (auxiliary) substances in the factory as well as packaging material)
100% plastic free company (from the product itself to the packaging material)
Slow fashion (classic and/or seasonal design)
Circular ((from endlessly recycled materials to a take-back service when the product is worn-out))
You can now also filter for specific fabrics (perhaps you only want to wear Tencel, or like to avoid organic cotton, or just want to purchase recycled materials) and, within the blink of an eyes, you’ll be able to see which beautiful certifications a specific product carries (from PETA-Approved Vegan and GOTS to Fairtrade and Fair Wear Foundation).
The criteria: plans for the future vs. now
We’re still working on the introduction of this new labeling system and the product statements. What to expect from our store in the meantime? That you’re at the right place for 100% animal-free shopping. Around 80% of our fashion range comes from brands that have explicitly stated and shown that these products are, in fact, fair trade. On the remaining 20% we need to perform some extra research – although we certainly trust the fair origin of these items, as their providers are all fair fashion entrepreneurs.
We’re working towards a collection that’s demonstrably 100% fair trade, as sustainable as possible, and coming from entrepreneurs who are just as passionate about the planet’s well-being and future as we are. We’re busy making all of this transparent and verifiable for you as well, and in the coming months you’ll see our department store becoming increasingly transparent, with the previously mentioned 14 labels in full effect.
Why we say ‘more sustainable’ instead of ‘sustainable’?
Very important side note: essentially, buying new clothing is of course never really sustainable. The most eco-friendly option is to endlessly repair or hand down the clothes that we already have, to buy second hand, and to borrow and exchange – for the rest of our lives. (Left aside the microfibers that are shed from our synthetic clothing while washing them.)
But if you have to buy something new, then you can certainly make more sustainable choices. Recycled materials or fibers, materials sourced and processed in Europe, pesticide-free and cultivated and processed with as little water as possible... you can definitely opt for more environmentally-friendly alternatives, and we offer such options through Shop Like You Give a Damn. For everyone who wants to do ‘better’.
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And why we believe in veganism?
We founded this store because we dream of a world where veganism isn’t the exception, but the rule. A world where animals aren’t used to serve people, but can freely be. A world where humans and animals truly live in harmony.
Although veganism originated from feelings of compassion for animals that are being exploited at large by commercial industries and the urge to reduce all unnecessary animal suffering, a vegan lifestyle brings about many more positive effects. With leading a vegan lifestyle you quickly and effectively do less harm upon the environment, help improve the unequal distribution of food in the world, and have healthier meals more often.
Each time you use your wallet and fork for a vegan choice, you cast a vote for the reduction of animal suffering. For a better environment. For the reduction of world hunger. And for a healthier you.
You don’t only do so by eating plant-based, by the way. But also by choosing vegan clothing and vegan, cruelty-free makeup that hasn’t been tested on animals.
More vegan food for thought:
The same applies to fair trade shopping: you vote with your wallet. Question of conscience: which companies and corresponding values are you spending your hard-earned pennies on and, hence, supporting? It’s an interesting question that could be applied to all of your life choices – but don't feel paralyzed because you’re overwhelmed. One of our favourite lines is: “Don’t do nothing because you can’t do everything. Do something. Anything.” Wise words by Colleen Patrick-Goudreau. She says: “At least do what you’re able and willing to do. But to not do anything at all because you think you have to do everything makes absolutely no sense. It’s the ultimate example of self-sabotage.”.
On to decisively the best choice
Our starting point is veganism, but we also want you to shop fair trade with us (without any form of slavery and exploitation). And as sustainably as possible. Stylish, vegan clothing made from high-quality materials. Free of packaging, packaged in less plastic, or packaged in RePacks without any unnecessary waste. Slow fashion that’s timeless, seasonless, and perfectly matches your capsule wardrobe. That’s made with natural materials and without any pesticides. Organic. Recycled main materials. PETA-Approved Vegan. With a good story. From brands that work just as passionately towards a better world as we do. Whatever it is you want, you must be able to find it at our department store.
We’re therefore growing towards a comprehensive range that’s decisively the best choice, from whatever way you look at it. A rewarding task, as more and more products from new and amazing initiatives are being added to our store – initiatives that each undertake beautiful, sustainable and social entrepreneurship within their own field. Passionately on their way to a better world, just like us.
Got any feedback, tips or questions for us?
We know that we’re not quite there yet. We’re working hard to do well on all areas that matter, and we’d gladly take you along for the ride. If you can help us improve in any way, then we’d love to hear from you. Your knowledge, feedback and other help are more than welcome!
With great conviction and the best, sincere intentions, we daily commit ourselves to offer you a beautiful collection that’s vegan and fair trade. But we process the thousands of products by hand, which has turned out to be an enormous task. So if you doubt something you see on our website: please let us know! We’ll immediately take the article offline and will quickly investigate what’s going on.
Got any tips or questions for us? Or spotted a product that you have doubts about? Please send us an email.
. We’d love to receive your feedback!