You may be aware that this Saturday is World Cleanup Day. The focus is on cleaning up our beaches and ocean. For years this has been a growing problem, mainly due to microplastics in the water. What exactly are they and what can you do about it? Let's find out!
What is World Cleanup Day?
World Cleanup Day is one of the biggest civil movements of our time. Both organisations and individuals are encouraged to come together once a year and clean up. All over the world attention is drawn to the ever growing problems that come with pollution, and at the same time we are cleaning our beaches and streets.
"Did you know your clothing contains microplastics?"
What are microplastics and what are they doing in my clothes?
Exactly what they sound like: microscopic plastic parts. Through years of pollution they can be found everywhere in nature, in the water, even in your food! The particles get loose when larger items get left to disintegrate in nature, but your clothing is also a major source. Synthetic fabrics contain plastic and tiny parts of it are released every time you wash your clothes. Through your washing machine they get into the water, and eventually end up in the ocean. Take a wild guess how many people worldwide use their washing machine each day and you'll easily spot the problem!
What are we doing to help?
As a sustainable company we feel we have a big responsibility to keep our plastic use as low as possible and not only offer a beautiful product, but a clean and healthy one too.
This is how we do that:
What can I do to help?
All kinds of stuff! On the World Cleanup Day website you can easily sign up to projects near you. Or, if you prefer, there are lots of little things you can do daily to help. For example: