On Friday, November 27, it’ll be Black Friday #ByeBuyFriday. This is not a day of massive discounts. On the contrary. It is a day when we ask you to fork over an extra 10%* on your order. ‘Today only, so don't miss your chance!’ Welcome to #ByeBuyFriday, where we stand up against the massive Black Friday sales and bring you truly sensational prices towards a better world.
*Obviously the extra 10% will be donated to a charity that shares our values in the field of fair and more sustainable fashion, inclusivity within the environmental movement, animal rights and anti-racism. Who we’ve chosen to be this campaign’s charity will be announced next week. Moreover, we ourselves will double these extra #ByeBuyFriday proceeds from the 27th November.
The damage - both social and environmental - caused by the fast fashion industry in general, and by the extreme and impossibly high discounts that dominate the end of November in particular, is enormous. This is the reason why we now draw attention once again to our society’s impulsive buying behaviour, overproduction and the throwaway culture that characterize this promotional period.
We urge everyone - consumers and companies - to not participate in Black Friday's sales as it is an implicit approval of a world where unrelenting overproduction and exploitation is acceptable. Find more on how this works below.
Instead, this day we invite everyone to buy even less than usual. And if you do buy something, then please do it the #ByeBuyFriday way, as a statement for a vegan, fair and sustainable world.
Some important facts:
As we always say, buy with compassion. As little as possible. But always vegan, fair and as sustainable as possible. That is a given in today's world. Therefore, in our guide to ethical and sustainable shopping, we give you the (hopefully) well-known advice:
If you still want to shop on Black Friday, then don't give in to the temptation of impulse buying. Instead - really not unlike any other day - buy something that you've already been wanting to buy for some time and actually need. Of course, if you don’t have as much to spend and you have waited until now because of affordability, we won’t get in your way.
However, don't get distracted buying things you really don't need. And if the discount or bottom price seems too good to be true, then it probably is. If you don’t, it will be the farmers or factory workers, the industry’s animals and our planet who pay the price.
2 Fair Wear Foundation
3 Wall Street Journal
4 Good On You
5 True Cost
6 The Guardian
8 European Clothing Action Plan
9 Shop Like You Give a Damn