SMPL offers products that meet the following criteria:
100% vegan brand
This item comes from a fully vegan brand that exclusively produces vegan items. This is how we verify
Fair
We are committed to bringing you a collection made by decently paid people who work under fair and safe conditions. This is how we verify
Sustainable
Our entire collection is made more sustainably by brands who are dedicated to protect the environment. This is how we verify
Friends and business partners Willemijn and Liselotte founded the 100% vegan and natural SMPL together. It all started with their online magazine about a conscious lifestyle. They learned more and more about the cosmetics world and realized that everything you put on your skin is absorbed by your body, and that these products also have an impact on our planet. It turned out to be quite difficult to find good, accessible natural skin care. They now offer this themselves with SMPL. Multifunctional products, with the aim of minimizing products in the bathroom, 100% natural, as many organic ingredients as possible, and packaged in sugarcane tubes or recycled plastic bottles. We like!
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