SMPL offers products that meet the following criteria:
100% vegan brand
The brand is 100% vegan and exclusively produces vegan items
Organic
The brand advertises that the product is produced organically, without pesticides and with substantially less water
Local
The item was produced and/or the materials sourced in Europe
Sustainable resource management
For example lower water use, efficient use of other natural resources, no or fewer chemicals during cultivation and production processes
Sustainable transport
For example electric delivery, delivery by bicycle, or even completely carbon neutral delivery
Friends and business partners Willemijn and Liselotte founded the 100% vegan and natural SMPL together. It all started with their online magazine about a conscious lifestyle. They learned more and more about the cosmetics world and realized that everything you put on your skin is absorbed by your body, and that these products also have an impact on our planet. It turned out to be quite difficult to find good, accessible natural skin care. They now offer this themselves with SMPL. Multifunctional products, with the aim of minimizing products in the bathroom, 100% natural, as many organic ingredients as possible, and packaged in sugarcane tubes or recycled plastic bottles. We like!
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