New Optimist offers products that meet the following criteria:
Fair
Fair compensation throughout the chain and both physically and socially safe working conditions
100% vegan brand
The brand is 100% vegan and exclusively produces vegan items
Organic
The brand advertises that the product is produced organically, without pesticides and with substantially less water
Social
The brand gives back to society, is a social enterprise, and / or supports the local population, social or environmental projects
Local
The item was produced and/or the materials sourced in Europe
Recycled
The brand advertises that the product is made with recycled materials
Sustainable packaging
For example less and recycled material, plastic free, no single use packaging and / or entirely carbon neutral
Low waste
The brand consciously reduces waste, from the use of leftover resources and residual materials in the factory to the packaging material
Slow fashion
This brand consciously only produces timeless and/or seasonless designs as a statement against fast fashion
Circular
From repeatedly recycled fabrics to a post-consumer take-back service after having the product worn out
Certifications and memberships:
New Optimist is a streetwear brand that proves that fashion can be circular as well as social and local. The entire production process - from design to end product - takes place in their Amsterdam studio, where you can simply walk in to see the fabric that will later become your new favorite pair of sweats. As a social enterprise, New Optimist works together with people who are at a distance from the labor market. They make the garments in very limited quantities, from organic and recycled fabrics. By shining light on the makers and the manufacturing process of their collections, New Optimist shows in complete transparency what precedes a piece of clothing before you buy it, and how beautiful this process can be!
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