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Vegan, fair & sustainable shopping Shipping all over The United Kingdom 18284 products in our department store Vegan, fair & sustainable shopping in The United Kingdom 18284 products in our department store
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New Optimist offers products that meet the following criteria:
100% vegan brand
This item comes from a fully vegan brand that exclusively produces vegan items. This is how we verify
Fair
We are committed to bringing you a collection made by decently paid people who work under fair and safe conditions. This is how we verify
Sustainable
Our entire collection is made more sustainably by brands who are dedicated to protect the environment. This is how we verify
Social
This brand is social. We love mission-driven businesses making a difference in any way they can, especially those who operate impact first. Read more
Certifications and memberships:
New Optimist is a streetwear brand that proves that fashion can be circular as well as social and local. The entire production process - from design to end product - takes place in their Amsterdam studio, where you can simply walk in to see the fabric that will later become your new favorite pair of sweats. As a social enterprise, New Optimist works together with people who are at a distance from the labor market. They make the garments in very limited quantities, from organic and recycled fabrics. By shining light on the makers and the manufacturing process of their collections, New Optimist shows in complete transparency what precedes a piece of clothing before you buy it, and how beautiful this process can be!
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