Essence

Essence has been fully cruelty-free since its foundation. Something not many makeup brands can claim. This German brand Essence, on the other hand, can proudly say so. Their makeup products are not only cruelty-free but also super affordable. So, if you want to have a lot of fun with vegan makeup while not spending a fortune, Essence comes to your rescue. 

And it gets even better! Essence is on its way to offering a 100% vegan makeup collection. More than 90% of their current products are already vegan. And all future Essence products will be fully vegan too! Until Essence achieves this goal, rest assured: here, you’ll find their vegan products only. You won't be limited though. Plenty of vegan mascaras, brow gels, lip glosses, eyeliners, eyeshadows, and much more. And to further protect our planet, Essence has set itself another goal: becoming a zero-waste brand. More on this at a later time.