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Did you know that jeans are one of the most polluting garments in the fashion industry? In 2012, after working in fashion for many years, Bert, the founder of MUD Jeans, was ready for a drastic change. The mission behind this Dutch brand was clear. To create the most sustainable jeans in the world. And so, MUD Jeans became the very first circular denim brand. Each pair is made from organic and recycled cotton. Next to upcycling old denim, MUD Jeans uses other innovative production and dyeing techniques to reduce its environmental impact. But they value fair working conditions for all employees just as much. With a very short and transparent production chain, MUD Jeans is leading the way towards a much improved fashion industry. Are you ready to join them on the journey?
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