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The founders of the street style brand ADUH are of Indonesian descent and want to get everyone familiar with the warmth and openness of Indonesian culture. Their colorful hoodies, t-shirts and accessories with funky prints and details, have Indonesian references all throughout. Besides friendship, connection and (self-chosen) family, ADUH focuses on fair working conditions and sustainability. They have therefore opted for producers with a Fair Wear Foundation membership and use more sustainable materials such as GOTS certified organic cotton from India and recycled polyester from China.
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