New Optimist

New Optimist is a streetwear brand that proves that fashion can be circular as well as social and local. The entire production process - from design to end product - takes place in their Amsterdam studio, where you can simply walk in to see the fabric that will later become your new favorite pair of sweats. As a social enterprise, New Optimist works together with people who are at a distance from the labor market. They make the garments in very limited quantities, from organic and recycled fabrics. By shining light on the makers and the manufacturing process of their collections, New Optimist shows in complete transparency what precedes a piece of clothing before you buy it, and how beautiful this process can be!