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It all started in 2014 when Verena founded LOVJOI, because she was missing a brand that created beautiful, feminine fashion items that were also fair and sustainably produced. For Verena, sustainability begins with her employees: with its own Studio in Dürmentingen in Southern Germany, the LOVJOI team includes former refugees and people with few prospects on the labor market. Here, the team hand-makes most of the collections. The brand is 100% vegan and uses sustainable materials such as linen, TENCEL™ lyocell, EcoVero™ and recycled polyester. What’s not to like?
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