unbegun

Lovingly handmade and locally produced, UNBEGUN is all about capturing the market culture of Amsterdam in their products: literally! As a little boy, founder Martijn earned his first pocket money on the market. With the Amsterdam market culture still in his heart, years later he came up with the idea of reusing old market tarp. Before UNBEGUN recycled the material, it was thrown away and sent to the incinerator, but now the rock-solid material is given a new life to last for years. Made from washed and scrubbed market stall tarp covers, they repurpose the iconic fabric into bespoke laptop sleeves and bags all from their home studio. Each bag is different to the next and retains its quirks as a physical part of local Amsterdam culture.