rhumaa

If you wear Rhumaa, you are wearing a story. The beautiful prints are not just a print, they are unique prints by young, talented African artists. Daniel Beernink, founder of Rhumaa, fell in love with South Africa, the art and the stories behind it. But at the same time he lost his love for the fashion industry because he saw how the people who make the clothes were treated. Things can be done differently, he thought. By working together with artists who believe in the same ideas and by working with sustainable fabrics and people-friendly production methods. And to share these ideas with even more people, Daniel founded the Rhumaa Foundation, which contributes to projects on ecology and improving the lives of people and animals. Step by step, Rhumaa brings a truly green future closer.