studio jux

When founder Jitske met a man in India whose skin was colored purple from head to toe - from dying textiles purple day after day - it opened her eyes: the fashion industry had to change. She studied fashion in Paris, but this was not her idea of fun fashion. The women behind this brand have the ardent desire to leave a better world behind in heart and soul and therefore started sustainable fashion house studio JUX together. Because they believe that fashion should be fun for everyone: for the designers, the factory workers and everyone who wears their items. The name 'JUX' literally means 'fun' or 'laughter' in German. And because they think you don't have to be either an NGO or a commercial business, they combine the two. This fantastically beautiful fashion brand makes a social and sustainable impact. This is how it should be <3

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