Her search for a stylish, high-quality neon-colored watch, left Claire, the founder of Ksana, empty handed. She therefore decided to design her own watches. Fun, timeless watches in different colors are the result of her design process. Sustainability is an important part of Ksana. Not only does the brand use more sustainable packaging for their products, they also donate 1% of the proceeds from each watch to Planet Alliance, an organization that is committed to preserving the planet. Because the straps of Ksana watches are made of silicone, a material that is not degradable, Claire came up with the Silicone Recycling Program, which allows you to return your used, worn-out watch straps to be recycled. By doing so, Ksana contributes to a circular economy.