Thinking MU offers products that meet the following criteria:
Fair compensation throughout the chain and both physically and socially safe working conditions Sustainable resource management
For example lower water use, efficient use of other natural resources, no or fewer chemicals during cultivation and production processes
Certifications and memberships:
What other people call sustainability, this Spanish brand understands as common sense. Founded in 2008 by a couple of friends, the brand was named after their four-legged companion Jack Russell ‘Mu’. They have been offering sustainable fashion and contributing to the transition to a more circular economy since then. Before choosing fabrics, Thinking MU prefers to think twice. Some of the sustainable fabrics they use include hemp, EcoVero™, TENCEL™ and GOTS-certified organic cotton. Their production takes place in audited factories in India and China. Interested in the history and the manufacturing of your Thinking MU product? You can scan a QR code to discover the factory location and the CO₂ footprint of your item. Sustainability platform BCOME traces and verifies the product data, sending it straight to your smartphone. So, are you ready to (re)think fashion?