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By “walking the talk” towards a sustainable fashion future, the founder of Pala Eyewear, John Pritchard prioritises people and the planet before profits - a key message throughout his business. Alongside the sleek design of their sunglasses, using entirely biodegradable bio-acetate, Pala combine their enterprise with charity. Partnering up with eye-care programmes in Africa, working closely with international charity Vision Aid Overseas, giving thousands back their sight with prescription glasses.
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